This week, the GRAMMY Museum announced it will be reopening to the public on May 21 with four new exciting exhibits on view. Today, April 29, the Downtown Los Angeles space revealed details for the “Motown: The Sound Of Young America” exhibition.
The exhibit—which has been in the works since last fall and premiered at the LBJ Presidential Library in Austin, Texas in 2019—celebrates the history and evolution of the iconic music label, highlighting its legendary artists and musical milestones, and the impact it still imparts on artists today.
The Supremes’ gowns at GRAMMY Museum | Photo: Rebecca Sapp/GRAMMY Museum
“Motown: The Sound Of Young America” will invite visitors up close to outfits worn by The Temptations, The Four Tops, The Miracles, and The Supremes, and to listen to exclusive interviews with many Motown legends, to witness the creative process perfected at Motown over 60 years ago. Museum guests will also experience interactive displays, including an opportunity to perform The Supremes’ GRAMMY nominated hit “Stop! In The Name Of Love” and learn the Temptations’ signature dance moves.
The Motown exhibit is presented by City National Bank and will be the Museum’s main second floor exhibit through winter 2021.
Exhibit highlights include:
“The music of Motown, especially in the 1960s, represents a high-water mark in American music,” Bob Santelli, the exhibition’s curator and Founding Executive Director of the GRAMMY Museum, said in the press release.
“The long list of No. 1 hits, the incredible stable of stars, and the genius of Berry Gordy Jr., both as a businessman and nurturer of talent, made Motown one of the most successful and impactful record companies of all time.”
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Ethiopia Habtemariam, Chairman/CEO of Motown Records added her excitement about the new Museum offering:
“We’re honored that the GRAMMY Museum is bringing this vital exhibit to Los Angeles. In the past 60 years, Motown has repeatedly proved itself as a galvanizing musical and cultural force, amplifying the voice of Young America. Providing a firsthand view of the development of artists like Marvin Gaye, The Supremes, Stevie Wonder, Boyz II Men, Ne-Yo, Lil Baby and Migos will, I hope, spark the dreams of a new generation.”
To book your ticket reservations and to learn more about the Museum’s new COVID-19 safety protocols, please visit www.grammymuseum.org.
After over a year since the GRAMMY Museum closed its doors in Downtown Los Angeles—and pivoted to sharing its rich content online with Collection:live—due to the COVID-19 pandemic, it is reopening on Fri., May 21. Museum members can visit earlier, on special preview days on Sat., May 15 and Sun., May 16.
The Museum’s reopening kicks off with three new major exhibits, “Dave Matthews Band: Inside and Out” (on view through fall 2021), “Y Para Siempre… Marco Antonio Solís” (on view through spring 2022), and the previously announced “Motown: The Sound Of Young America” presented by City National Bank (on view through winter 2021). Additionally, the Museum’s “This is Nat King Cole” exhibit, which was set to open on March 17, 2020, has been extended until fall 2021.
The #GRAMMYMuseum will be reopening to the public on May 21, with Member Previews starting on May 15! We can’t wait to welcome you back to music’s home. ✨
— GRAMMY Museum (@GRAMMYMuseum)
The Museum will celebrate its reopening with a special members-only virtual event taking place on Thurs., May 13 at 5:30 p.m. PT. A Reopening Celebration with the GRAMMY Museum includes a recently recorded interview and performance with Brandi Carlile and a first look at the exciting new exhibits. The event is open to current Museum members or members that join by Weds., May 12.
The Museum will follow guidelines provided by L.A. County for museums and operate at limited capacity to maintain social distancing. In addition, it will offer free admission to first responders, healthcare workers, and essential workers through June 2021.
“We’re thrilled that the day has come that we can reopen our doors and welcome our community back to the GRAMMY Museum, including free admission to first responders, healthcare, and essential workers through June 2021 to show our deepest gratitude,” said Michael Sticka, President of the GRAMMY Museum.
“We have a wide-range of new exhibits for visitors to experience and I’m proud of our hard-working team who has made sure the Museum is safe and enjoyable for all.”
The Museum is taking active measures to ensure the space remains safe for all those who enjoy it. In addition to enforcing social distancing, other health and safety protocols include advanced timed-entry ticketing, requiring face masks, mandatory temperature check, a touchless visitor experience, enhanced and more frequent cleaning and sanitizing, one-way paths through the Museum floors, hand sanitizing stations, and more.
The Museum’s intimate Clive Davis Theater, where the popular public programs are held, remains closed for evening programming, but will be open during the day as part of the Motown exhibit for special film viewing.
Advanced ticket reservations for the Museum are now available to purchase online.
The GRAMMY Museum will continue to engage with online audiences through GRAMMY Museum at Home, providing digital educational content and lesson plans as part of the GRAMMY In The Schools Knowledge Bank, and their official online streaming service, COLLECTION:live.
This content was originally published here.